Neither Meghan nor Harry are in danger of fading away now - from the furor over her new, sleeker hairstyle to the breathless attention paid to his seating position at the coronation (how many rows back from his family?) it’s clear neither Sussex is suffering for attention - but how long can that last? Something those names have in common? They’re all trying to spin their success in a fairly specific sphere into something more expansive that will survive their current stardom’s inevitable fade. Ditto the multimillion-dollar Spotify and Netflix deals she and Harry signed shortly thereafter, and the lucrative private speaking engagements facilitated by Harry Walker Agency, which also represents former politicians including the Clintons and the Obamas, and big sports and entertainment stars such as Tom Brady, Ryan Reynolds and Amy Poehler. Cast your mind back to 2020, when one of Meghan’s first moves after quitting as a working royal was investing in Clevr, an adaptogenic latte brand that staked a claim in the ever-growing wellness space. There have been signs that this was the post-Palace path Meghan would pursue. If previous generations of stars aspired to an EGOT, the new crop dreams of building - or at least investing in - a Unicorn. Influence is measured less in ticket sales and more in brand collabs.
Translated from corporate Hollywood-ese? Meghan’s planting her flag as an A-list influencer and a truly modern sort of celebrity, the tippy-top of the famous food chain and far more likely give a speech to an auditorium of thought leaders than sign autographs outside a stage door. That's because of the brand partnerships aspect, guided by "brand architect" Brad Slater, who has done similar image and business building for The Rock and Meghan’s close friend Serena Williams.
This move feels like a key way marker for Meghan’s path forward.
Instead, WME will be repping the duchess as she pursues brand partnerships, "business building" and more behind-the-scenes film and television production, taking on Meghan and Harry’s production company, Archewell, in the same deal. If you think this marks a return to the screen for the former Suits star, however, you underestimate the scale of Meghan’s ambition. According to Variety, WME beat out strong competition vying to represent Meghan. She’s signed to the Hollywood “power agency” WME and is to be represented by Ari Emanuel, who’s said to have inspired Entourage’s ferocious uber-agent Ari Gold. Earlier today, Meghan, Duchess of Sussex, announced a major move in her post-royal career.
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